Television, contemporary output and critical analysis of Raymond Essay

TV, contemporary yield and basic examination of Raymond Williams - Essay Example Publicists and system offices have their own plan with respect to TV content as far as pulling in homogenous gatherings of watchers together to comprehend an item or brand ID. Social images are being introduced inside these messages that are a piece of programming and narrativised. The natural or educated social codes inside individuals of various socioeconomics help to relate to substance and understand the progression of thoughts and pictures, however to some way or another comprehend the self all the while. Williams’ sees are legitimately identified with social measurements in the watcher and appear to speak to a precise perspective on stream and deciphering an incentive through introduction and contemporary yield. Advancement of TV Social codifications: Inherent or learned procedures that assist watchers with understanding themselves. Think about the advancement of TV. In 1953, the Butterball turkey is presented. In 1954, Swanson promotes its first TV supper on The Milton Berle Show (Lempert 2002). In 1962, Pepsi makes Diet Pepsi (Lempert). Promoting in TV has imbued a large number of the distinctive social codes that are utilized today in understanding life, as it were discovering shared trait with others dependent on way of life components.

Lowering Drinking Age from 21 to 18 Essay Example | Topics and Well Written Essays - 1250 words

Bringing Drinking Age from 21 down to 18 - Essay Example This proposition paper investigates the legitimate time of drinking and why it ought to be moved back to 18 years old. It additionally pinpoints the basic changes that should be made inside the enactment just as handles issues in a head on design. There are chances which will manifest once in a while which will make the previously mentioned proposition sound strange and crazy yet the result is for the advancement of the whole gang, and particularly the young people of present occasions. All things considered, they comprehend what is beneficial for them and how they can alter their lives fundamentally with the time and soul of the current age. In the occasions a lot of like today, individuals take a gander at their lives as an open canvas †holding back to toss paints on their characters. Same is the situation which remains constant for drinking where they propose and without a doubt I am of the view that it ought to be permitted at 18 years old years in light of the fact that at this age, an individual gets develop enough to recognize the great and the terrible for his own self. Tamura (1992) poses the inquiry with respect to bringing down the drinking age since there have been revisions in the administrative procedures of various nations every once in a while. What this features is the way that enactment under such spaces is a critical obstruction in the wake of bringing down drinking denials. The legitimate age is only a measuring stick of estimating one’s age by the day's end. It doesn't give any thought regarding a teenager’s mental and physical development. What it presents to every last one is a unimportant age dynamic.

How Does the Stop Smoking Nicotine Shot Work

How Does the Stop Smoking Nicotine Shot Work Addiction Nicotine Use How to Quit Smoking Print How Does the Stop Smoking Nicotine Shot Work? By Terry Martin facebook twitter Terry Martin quit smoking after 26 years and is now an advocate for those seeking freedom from nicotine addiction. Learn about our editorial policy Terry Martin Medically reviewed by Medically reviewed by Sanja Jelic, MD on February 16, 2016 Sanja Jelic, MD, is board-certified in sleep medicine, critical care medicine, pulmonary disease, and internal medicine.   Learn about our Medical Review Board Sanja Jelic, MD Updated on February 18, 2020 Hero Images / Getty Images More in Addiction Nicotine Use How to Quit Smoking After You Quit Nicotine Withdrawal Smoking-Related Diseases The Inside of Cigarettes Alcohol Use Addictive Behaviors Drug Use Coping and Recovery Imagine being able to get a vaccine that would immunize you against nicotine addiction. After receiving a series of shots that encourage your body to build antibodies to nicotine, the vaccine would render the drug non-addictive. While it may seem far-fetched, such a vaccine is currently under development.  Originally investigated by researchers at Nabi Biopharmaceuticals under the name of NicVax, Nabi was awarded a $10-million grant in 2009 by the National Institute on Drug Abuse, part of the National Institutes of Health to move forward with the first of two-phase III trials. Unfortunately, by July of 2011, they reported disappointing results, saying the first phase  III trial had failed, with only 30% of patients seeing any results.  In November of the same year, they announced the second phase  III trial had also failed, with the vaccine performing no better than a placebo. How Vaccines Work When a person gets a vaccine, the shot contains some of the targeted virus or bacteria in a weakened or dead state.?? Once introduced to the body, the immune system recognizes and creates antibodies that destroy or disable the invading disease. In this way, the body is prepared against an attack of the live virus or bacteria, should it occur. How the Nicotine Vaccine Was Designed to Work Nicotine molecules are tiny and move easily through the  blood-brain barrier, where they bind to nicotine receptors that activate reward pathways in the brain, increasing the level of dopamine. Dopamine is a neurotransmitter  that is responsible for feelings of pleasure, well-being, and dependence.?? It is this process that is thought to be at the root of physical addiction. The nicotine vaccine trains the body to attack nicotine. It does this by using nicotine haptens in the serum. Haptens are molecules that promote antibody production and attraction when combined with larger protein molecules. When the vaccine enters the bloodstream via a shot in the arm, the body reacts to the haptens by creating antibodies to nicotine. The antibodies then capture  nicotine molecules by binding with them. Because the antibodies (and attached nicotine molecules) are too large to breach the blood/brain barrier, nicotine is unable to travel on to the brain where it can cause a dopamine release. Without dopamine, smokers dont enjoy smoking, and the link to physical addiction is broken.?? Current Nicotine Vaccine Research Researchers at The Scripps Research Institute (TSRI) are working on creating a more robust nicotine vaccine  and have seen encouraging indications that theyre on the right path.?? According to Professor of Chemistry at TSRI, Kim Janda, there are two forms of nicotine that are mirror images of each other, left-handed and right-handed molecules.?? The nicotine in tobacco is almost entirely made up of the left-handed variety.  The NicVax vaccine was made up of a mix of both left and right-handed nicotine haptens  and was not an effective vaccine. Researchers at TSRI created three forms of vaccines: a 50/50 mix of the two nicotine types, and pure right and pure left-handed vaccines. In laboratory tests on rats, they discovered that the 50/50 mix was only 60% as effective as the pure left-handed vaccine. “This shows that future vaccines should target that left-handed version,” said Jonathan Lockner in a 2015 press release from the institute.?? Lockner is a research associate in the Janda lab. Research is ongoing but looks promising for the future. The nicotine vaccine, if approved, will be a valuable addition to the variety of quit aids available today. With more than 8 million human lives being lost to tobacco-related disease every year somewhere on the planet???, smokers need as many choices as possible to help them beat nicotine addiction before it beats them.

Comparing Sophocles Antigone and Jean Anouilhs Antigone...

Both Sophocles and Jean Anouilh use the simple story-line of a girl defying her uncle and king in the face of death to reflect upon the events and attitudes of their days. Sophocles Antigone models the classical pattern of tragedy by incorporating key elements such as a tragic hero with a fatal flaw and the Man-God-Society triangle. Creon is the tragic hero who disturbs the natural harmony of Thebes by denying Polyneices a funeral. Antigone is the catalyst who forces him to reckon with the consequences of his pride and arrogance. In the twentieth century, Jean Anouilh takes Sophocles drama, strips it down to its core, and weaves an entirely different version of the story. Anouilh redefines tragedy by removing the conventional tragic†¦show more content†¦(Sophocles 220). Creon closes his mind even to the wise and aged Teiresias despite being counseled, ?a good man yields when he knows his course is wrong? (Sophocles 232). Thus, Sophocles? Creon is the archetypal Greek tragic hero, setting the stage for the ensuing drama. Antigone, on the other hand, is the maverick who dares to defy Creon, initiating the spiral of events that cause both his downfall and realization of his misdeeds. Antigone rejects Creon?s authority in favor of the higher Divine law, telling her sister Ismene, ?I will bury him; and if I must die, I say that this crime is holy: I shall lie down with him in death? (Sophocles 192). When questioned by Creon as to why she breaks the law, she asserts, ?It was not God?s proclamation. That final Justice that rules the world below makes no such laws? (Sophocles 208). Antigone is unafraid of her punishment claiming, ?this death of mine is of no importance; but if I had left my brother lying in death unburied, I should have suffered? (Sophocles 208). She remains steadfast in her beliefs, never compromising her principles to escape her uncle?s wrath. In her final address to the people, she proclaims, ?you will remember what things I suffer, and at what men?s hands, because I would not transgress the laws of heaven? (Sophocles 228). This indicates that she, alone, has chosen the righteous path. From the openingShow MoreRelatedAntigone, By Sophocles And Anouilh s Versions Of The Modern Version Of Power1259 Words   |  6 Pagesperception and expose its corruption. For instance, Creon’s misogynistic tendencies in Antigone substantiate the idea that abuse of power causes one’s self-immolation. Antigone is a tragedy based on Greek mythology first written by Sophocles, and was later adapted by Jean Anouilh as the modern version. In like manner, the Creon in both versions plays the same antagonist but different characterization. Creon in Sophocles’ version seeks adoption of authority through constructing his own human law and eliminatingRead MoreRelationship Between Antigone and Creon1355 Words   |  6 PagesRelationship between Antigone and Creon Antigone is a play written by Sophocles. The genre of the play that Sophocles wrote was based on tragedy. It is one of the first plays that use tragedy. In the play a young girl named Antigone, stands up against her uncle Creon who is the king. She stands up for her rights, so that she can give a religious burial to Polynices. She was a girl with a lot of will power. This essay talks about the relationship between Antigone and Creon. This essay would contain

The Dinosaurs and Prehistoric Animals of Russia

Artificial Intelligence Free Essays

The movie Artificial Intelligence: A.I. is written and directed by Steven Spielberg, and stars Haley Joel Osment (â€Å"David†) and Jude Law (â€Å"Gigolo Joe†). We will write a custom essay sample on Artificial Intelligence or any similar topic only for you Order Now    The movie is set in the future in a civilization that has taken drastic steps to ensure the survival and prosperity of society by limiting human population. Wealthy nations stay afloat by limiting the number of childbirths allowed per married couple.   In fact couples who exceed the minimum legal standard for number of children were penalized by law.   Human beings also co-exist with androids, called â€Å"mechas† who perform various functions for their human owners, such as gardeners, nannies, laborers, and, in Joe’s case, gigolos. Traditionally, the androids built by humans were not programmed to feel any emotions.   They were programmed merely to assist in the day-to-day lives of human beings.   This all changes when a company called Cybertonics creates a boy mecha called David, who is built not only with artificial intelligence, but with emotional intelligence (or EQ) as well. In other words, David can love, looks for love, and responds to love from a human being.   As such, David is an experimental model, since no other mecha had been built quite like him, and Cybertronics selected one of their employees, Henry Swinton (played by Sam Robards) from a list of candidates of possible parents-to-be to take in David and to treat him as his own son. Henry decides to take David home under the advisement of the doctor who was worried about the health of Henry’s wife Monica (played by Frances O’Connor). Their own son, Martin (played by Jake Thomas) was seriously ill and was in suspended animation for a long time.   The doctors did not see the possibility of him recovering. The doctor told Henry that instead of worrying about his son, he should start worrying about the emotional wellness of his wife.   In order to do that, Henry thought that he should fill the void left by the â€Å"loss† of their son by taking home David to take Martin’s place. At first, Monica (played by Frances O’Connor) is appalled at the idea.  Ã‚  Ã‚   The very thought of taking home an android to take Martin’s place angers Monica in the beginning. Henry then appeases her by telling her that he will take David back. He then informs Monica that there is a code consisting of 7 random words that, if spoken, will enable a mechanism in David to start acting and feeling like a real boy.   He warns her that if that code is enabled, David can no longer be returned.   He will have to be destroyed in the factory because if activated, the android would recognize no other mother and would be worthless. She is initially afraid of David, and tries to ignore him, but her maternal instincts take over, and soon, she warms up to David and starts treating him as her son. One morning Monica decides to activate the code embedded inside David, and he himself starts to respond to Monica in the way a human child responds to his or her parent.   David does everything he can to please Monica, and she responds with warmth and love.   At the Swintons, David also makes friend with Teddy, a mecha teddy bear who speaks and has taken it upon himself to keep an eye out for David. Unfortunately, David’s happy stay at the Swintons, where he is treated as a real live boy and a son, does not last for long.   Martin, the Swintons’ real son, recovers miraculously from his illness and is sent home to his parents.   Upon his arrival, Martin becomes jealous over the attention and love his mother bestows on David. He starts thinking of ways to get David into trouble, to make his mother Monica love David less, and to give him, Martin, her full love and attention. How to cite Artificial Intelligence, Papers Artificial Intelligence Free Essays One were to take a look around the room they are currently in, chances are there would be some form of artificial Intelligence present. From cell phones to computers – artificial Intelligence Is everywhere and even a way of life. The next generation of people may never know what life is without some form of intelligence embedded into their everyday schedule and routines. We will write a custom essay sample on Artificial Intelligence or any similar topic only for you Order Now Perhaps the coffee pot that brews their caffeinated beverage every morning is programmed in such a way that they don’t even have to touch it. Originally, however, it was programmed by a human. Robots may indeed be programmed intelligently, but robots can never replace humans. According to Kevin Money, It Is said that â€Å"Google and a lot of other companies believe robots today are like cell phones back when they were the size of bricks and cost $6,000. It may take 10 or 20 years, but before long everybody is going to have a robot – or several† (Money, 2013). Robots work alongside human beings to ensure accuracy, precision, and skill that human beings cannot perform on their own. Dan Lyons states that, â€Å"From self-service checkout lines at the supermarket to industrial robots armed with saws and taught to carve up animal carcasses In slaughter-houses, these ever- ore-Intelligent machines are now not Just assisting workers but actually kicking them out of their jobs. Automation isn’t just affecting factory workers, either. Some law firms now use artificial intelligence software to scan and read mountains of legal documents, work that previously was performed by highly paid human lawyers. Surely, robots are designed to assist humans, but can they really replace them? Author Michael Brooks writes about Hugh Lobber, a philanthropist from New York, whose goal Is to create total unemployment for all human beings throughout the world. â€Å"He wants robots to do all the work. And the first step towards that is to develop computers that seem human when you chat to them. It’s not a new idea. Alan Turing is credited with the first explicit outline o f what is now called the Turing test. A human judge sits down at a computer and has a typed conversation with an entity that responds to whatever the Judge types. If that entity is a computer, but the judge thinks It’s a person, the conversational computer program passes the test (Brooks, 2013). † Human beings are highly flawed creatures and they often make mistakes. Robots, on the other hand, are computers – they execute a skill, time and mime again, without flaw, for the most part. That’s why they are often used in medical settings, so that doctors can have the assistance of a robot to help execute a task. Dan Lyons states, â€Å"surgeons are using robotic systems to perform an ever-growing list of operations–not because the machines save money but because, thanks to the greater precision of robots, the patients recover In less time and have fewer complications, says Dry. Miriam Cure. † However, this doesn’t necessarily mean that robots are going to replace humans. â€Å"The surgery bots don’t replace surgeons?you still need a surgeon to drive the robot† (Lyons, 2013). Unfortunately, computers are computers, and one day, they will crash. It may not happen right away, but eventually, there will be a glitch, a mistake, or an entire shutdown. Computers do not have a will or desire to complete a task, so they are only as good as they are programmed. In fact, there are many attributes that computers simply cannot intelligent as they may seem. It is inaccurate to think that a computer may genuinely mimic or replace a human, because they simply don’t have mental skills. A robot may be programmed to respond to certain types of tones, words, or body language, but he beautiful thing about human beings is that they can come up with their own responses on their own – no matter what the stimulus may be. According to Greg Egan, it is healthier to communicate with a real human being rather than an artificially intelligent one. He states that, â€Å"The art of conversation, of listening attentively and weighing each response, is not a universal gift, any more than any other skill. Honing one’s conversational skills with a computer–discovering your strengths and weaknesses while enjoying a chat with a character that is no less interesting for failing to exist–might well lead to better conversations with fellow unmans† (Egan, 2014). This is significant because human beings need this sort of interaction for mental health and stability. If one were connected to a robot, rather than a human, they would get a false sense of reality. Michael Brooks feels the same way about it. He says, â€Å"When we talk to each other, whether it’s about last night’s TV or the wisdom of a military strike on Syria, we are doing something far harder than sending a rocket to the moon. We did the moon-shot decades ago but we still can’t make a machine that will hold a decent conversation† (Brooks, 2013). Human beings make mistakes. It is simply a part of human nature. If a human was around a robot that didn’t make mistakes, or wasn’t â€Å"human† enough, then the person would become uncomfortable. According to The Economist, â€Å"To keep human workers at ease, collaborative robots should also have an appropriate size and appearance. Collaborative, humanoid robots should generally be no larger than a six-year-old, a size most adults reckon they could overpower if necessary. Large eyes make robots seem friendlier and, crucially, more aware of their surroundings. † This goes to show the relationships that humans have with each other: the bigger and stronger a arson seems to be, the more intimidating they become. There is a trust issue that takes place within the need for big eyes to seem friendlier and the need to be aware of current surroundings. Isn’t one of the greatest parts of being human the ability to judge character and decide, individually, who is frightening and untrustworthy and who is not? The article also adds, â€Å"But overly humanoid features can lead to problematically unrealistic expectations. † So, if the robot were to randomly burst into flames, then the human would no longer trust it. Alas, assuming the robot could be rusted in the first place would lead to unrealistic expectations – expectations that are not human enough to exceed. Robots are unique because they are programmed. Humans are unique because they are not – meaning they are able to think for themselves and make mistakes. The Economist states that it is important to give robots â€Å"A defining human trait–the ability to make mistakes. Amah Salem programmed a humanoid Asimov robot, made by Honda, to make occasional harmless mistakes such as pointing to one drawer while talking about another. When it comes to household robots, test subjects prefer those that err over infallible ones, Dry Salem says. This is significant to see that humans prefer robots to be more human-like by making mistakes because it makes the person more comfortable. It is almost laughable, because a human is such prone to error, so the robot might as well be, they would prefer a robot to make a mistake would mean that they are searching for that connection – a connection that would sound something like, â€Å"we are only human† and they shrug it off and feel comforted again. Although robots are indeed artificially intelligent and have many technological capabilities, they still can never be exactly eke humans or completely replace humans. They may be able to help doctors and surgeons, factory workers, and make life a little easier in the everyday world, but they simply cannot mimic humans. Therefore, the idea of connecting with a robot should be thrown out the window, along with the idea of making a robot make mistakes on purpose for the comfort of the nearest human being. What the nearest human being needs is to connect with the next human being and have a reassuring conversation that they will not lose their Job to a robot – unless they fail to program their robot ropey. How to cite Artificial Intelligence, Papers Artificial Intelligence Free Essays Technology keeps on getting better and better time to time. According to the Kondratieff Cycle, the technology changes states in around 50 years and in the early years of this 50 year cycle it builds upon only losses and only in the last ten years it brigs true returns which are actually the costs of adapting the technology being nullified. Artificial Intelligence is the premium technology being practiced today as it has the ability to mimic human behavior. We will write a custom essay sample on Artificial Intelligence or any similar topic only for you Order Now The fact that AI systems can learn make them more viable for race to gain edge over your rivals, therefore firms are readily adapting such systems as they tend to boost performance of the firms. AI, not only helps the firms, but also helps individuals (employees) in understanding the cases and directing strategies efficiently. It also reduces the work load for many employees but at a tactical or top level. AI is more like a nightmare for operational level employees as it tends to destroy the chain to speed up operations. For instance, an efficient AI planted into a manufacturing firm can eliminate the need for manpower in assembling departments. At present, the commercial world is hungry for technology that would ease operations and decision making to the maximum level as the long run costs of maintaining these systems are extremely low as compared to employee management programs. This means that professional jobs are at stake. Further, such systems do not have an aging problem so knowledge can be contained easily. The point still argued is can we rely on machines that work on binary codes i.e. Yes or No options only? Computers can think but can not think rationally as humans may do, computers may be able to comprehend faster but still they can not act intuitively as humans do. References 1.  Ã‚  Ã‚  Ã‚  Ã‚   Jan Goldberg, Mark Rowh, (2003), â€Å"Great Jobs for Computer Science Majors† Edition: 2, McGraw-Hill Professional 2.  Ã‚  Ã‚  Ã‚  Ã‚   Alan Kernoff, Tom Schwartz Associates, (1986), â€Å"Who’s who in Artificial Intelligence: The AI Guide to People, Products, Companies, Resources, Schools and Jobs†, WWAI, 3.  Ã‚  Ã‚  Ã‚  Ã‚   Samir Dasgupta, Ray Kiely, (2006), â€Å"Globalization and After†, Sage Publications, How to cite Artificial Intelligence, Papers Artificial intelligence Free Essays Artificial Intelligence Is defined as the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. Artificial intelligence has come a long way as our culture has developed. Many people believe that artificial intelligence is in a sense giving these computers sentience or making them alive. We will write a custom essay sample on Artificial intelligence or any similar topic only for you Order Now What most people don’t agree on is that Artificial Intelligence Is hat delightfulness Ass’s from humans if they can think critically about situations and form their own opinions. In the movie â€Å"The Final Moments of Karl Brand† we are shown the basic sense of how humans feel about sentient AH systems. Karl Brand a top researcher for a new experimental AH system downloads his memories into a device. Later after he is murdered his friend pulls up the memories he had â€Å"uploaded† and they create a sentient AH version of himself. Most people are greatly disturbed by the fact that AH could possibly become In a sense living and have a unconsciousness, In this movie the cop is deeply disturbed and rushes to pull the plug on the sediment being. This is how most people commonly react to change and constantly improving technology. Everyday Hollywood releases movies like terminator, and Robotic where artificial intelligences go haywire and takeover all of humanity. However, Most artificial intelligences are actually very intelligent and almost have a human like reasoning and logic. It is because of this sense of â€Å"sentience† that most people feel uncomfortable about robots and the growing technological age. How to cite Artificial intelligence, Papers

Strategy and Planning Essay free essay sample

The maximum exploitation of our resources is the key to advantage over the competitors. Marketing is one of the main areas in which a well versed strategic plan can make the organisation to attract customers here the way in which we describe the organizations motives, goals and the dedication to the customers reflect in our adverts. So, cleverly placing the right factors in the right place is a challenge in the strategic planning decision making. In this ever changing business environment the only way of survival of an organisation depends upon the decisions it makes. Thus strategic planning is the key factor to success. In this research we will briefly discuss about the tools of strategy and the outcomes of implementing these tools in an organisation. We will discuss about SWOT analysis, PESTEL analysis and Potters Five Force. 3 (b). SWOT Analysis SWOT analysis is one of the tools in strategic planning and decision making. This tool helps us to judge the organizations position in the business environment. SWOT stands for Strength, Weakness, Opportunities and Threats. Strength The organizations factors which are most influential with respect to customers, market share, and brand value and so on. The strength of an organisation maybe its good will, an excellent customer relationship management and many other sensitive factors which lies on the organizations side. Weakness The things which are an advantage of the competitor and a disadvantage to our organisation. The weakness factor may depend upon our organizations own business policies and or work ethics which binds us to a corner, the competitors takes advantage of this issue and exploit the opportunity but fine tuning our strategy and decision making will bring in a drastic change. Opportunities The chance in which all the things fall in line for our organisation to exploit and to make a profit of it is the definition for opportunities. Opportunities can occur due to a change in trend of customers, brand switching an so on. It is wise for an organisation to make use of such opportunities. Threats The main and most important factor is the threats from rivals and competitors. If an organisation fails to with stand the threats from the competitors then it will surely end up in bankruptcy, the competition may come up with innovative ways of marketing and attracting customers so it is our bounded duty to over come the competitors by creating innovative ways of marketing through strategic planning. Example for SWOT analysis Soft drink giant: Coca-Cola Strengths One of the most successful organisations of all time. The brand value of Coca-Cola is worth more than $68 million in 2009. the company manages its products over 200 countries with over 700 products which is a gigantic goal to achieve but maintaining it as the leader of its kind is still another battle. People tend to be faithful to the Coca-Cola brand because of its one main product the cola drink. So a wide variety of different products from the company with the same brand name tends to market the products for itself. (www. interbrand. com) Weaknesses The Coca-ColaCompany products are beverages so the main weakness for them is that they have this lobby of beverage segment and this is might be their weakness because in the long run they might hit the ground if any other company produces a better beverage. And nowadays people tend to make choices more often than in the past so it is a vulnerable area to be looked upon! Opportunities People are concerned about their health now more than ever so the introduction of Coke Zero a new product from the Coca-ColaCompany is catching up a considerable amount of market share because of its new distinct taste without added sugar in some countries but basically its a new drink with zero calories, the company claims!. The company is exploiting the current trend of health criteria. Threats The main competitor of Coca-ColaCompany is the PepsiCo Inc, the Pepsi Cola Company introduces new products in response to the Coca-ColaCompany. The Coca-ColaCompany is trying very hard to cope up with the situation. During 998 the PepsiCo Inc managed to out smart the company. So without the proper strategic planning PepsiCo will soon go beyond the Cokes victory 3(c). The PESTLE Analysis The most important tool of strategic planning is the PESTEL analysis. The PESTEL analysis is a tool which helps us to judge our position in the market with respect to the macro environment. PESTLE stands for P Political Forces, E Economical Forces, S -Social Forces, T -Technological Forces, L Legislative Forces and E Environmental Forces. These forces influence the overall performance, market value, finance and customer relationship of the company. We will briefly discuss about the PESTEL forces one by one by implementing into an organisation. Example : Integrated Electronics (INTEL) Semiconductors. The Intel Semiconductors are the producers of the famous Intel microchips which literally runs the computer industry but with some rivals such as AMD Inc (Advanced Micro devices). Here we will apply the PESTEL analysis to know the factors that are influencing the Intel semiconductors. Political : The implementation of new taxes and the internationalism of the products tends to make the company to adhere to strict rules in each country which the company is ventured on. So Intel is focusing upon its new products onto buyers and not on further research and development because of the political pressure around the organisation. Economic: The semiconductor industry is in rise. So, the financial status of the company is rising due to a smaller amount of competitors there is lower amount of threats so the economic factor of the company is in concrete position as of now. Social: The company is present in an ever changing dynamic business environment so it has to be sensitive to changes that occur in the environment and then adapt to the changes that takes place. Technological: The semiconductor industry is ever growing in rapidly increasing speed. So, the technological advancements of the industry must be up to date due to high growth ratio of processors which are used in computers across the globe. The research and development team comes up with new innovative ideas to integrate the previous processing unit into the new one with advanced technology so the computation power increases more than double the time the predecessor microchip used to compute. Legislative: The legal factors are important factors of the company because every country that the company venture into must strictly adhere to that particular countrys rules and regulations. Environment: Being a semiconductor company the company must look after environmental issues which affect the world so the semiconductor devices must be environmentally friendly and recycling of the devices plays a vital role in the environmental factor. The company has a good background of making environmentally friendly chips and recycling units so the environmental issue is under control. (http://ivythesis. typepad. com) 3(d). Porters Five Forces: The porters five forces is a business strategy tool which is used to analyse the position of a company and assessing its strength with respect to the competitors in this case new entrants and their impact in this ever changing environment. The porters five forces are: Existing rivalry among firms Threat of new entrants determinants of supplier power Determinants of buyer power Threat of substitute products Example: AIRBUS The porters five applied to the Airbus aviation company who have been the most influential carriers of all time apart from Boeing. These two major aircraft companies were literally in a fight for gaining the considerable mount of market share. Since the introduction of Airbus A380 the Boeing Company has lost lot of customers. The new entrant in our case the A380 is so much advanced than the legendary Boeing 747 which literally ruled the skies. The Boeing 747 was a fuel efficient and economically well versed passenger and good carrier aircraft but the major flaw in t he Boeing decision making is that it was not concentrating on the future of the aircraft but it produced a wide variant of Boeing 700 series but the cleverly devised strategic plan of Airbus was a nightmare to the Boeing corporation. The A380 has an excellent performance with regardless of its massive size the jumbo jet can people double the time the Boeing 747 used to carry. Since the aviation industry has only fewer concentrations of rivals the market share is huge compared to other industries. So with the new A380, Airbus has a considerable amount of stake in the airline industry. But Boeings answer to A380 is the new 787 dreamliner. Which is more fuel efficient but in the case of size the A380 outsmarts the Boeing. Importance of Change: The change management in an organisation is the most important factor which influences the future of an organisation. It describes an strategic approach in modifying or altering an organizations internal factors such as teams, individuals etc. there are different ways to achieve the change in an organisation by collaborative which is done by providing workshops and seminars explaining about the change to the people working in the organization. Consultative the people are informed about the change and the feedback of the change is taken into consideration. Directive the members of the staff are informed about the details of the change and the sensitivity of the change. Coercive the members are forced to follow the change. Example of Change: The acquisition of Iberia by British Airways The British Airways acquired the Iberia for $7 billion and it made the third largest airline in the world. The member of the staff was quickly adapted to the change in different management team. The Iberia staff members were given a change management session on order to cope up with the new acquisition. The acquisition made the stock holders value to increase and they were given a 55 percent of the new airlines share. 4. Conclusion: We have so far discussed about some of the Strategic planning tools and the ways in which they can be exploited. And in conclusion we can say that the way in which we approach the organisation with the necessary tools and strategic planning will make a gigantic impact on the organisation in the present and in the future. In this ever changing business environment the challenge for each organisation is to identify the needs of the customers and to create an appropriate strategic plan to approach the problem which will provide the optimum results which can benefit the customers as well as the organisation. . 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