Marketing And Production Of Goods And Services - 818 Words

XYZ is a business company that deals with fast moving products hence it requires to change its working strategies from time to time. The primary target of any business is to make a profit. Hence, XYZ must always strive to reduce cost and maximize profit from its products and service. As the marketing and operational overseer, it is my mandate to come up with a best possible strategy for the company to maximize its profits and remain sustainable in the market (Kahn, 2013). The strategies that are outlaid in this paper will mainly focus on the operations of the marketing and production of goods and services. The paper intends to outlay the proposal for XYZ service and marketing strategies. Marketing is the best platform through which the company can be its potential customers to buy its products and services. Therefore, the management should plan strong campaign team that will enable the company employees to engage customers on one on one discussion about their products and services. The platforms should design so as to enable the company to have more subscribers, fans and followers talking about XYZ products and services. The platforms will allow the company to create a connection that will enhance the quality of service delivery and product production. The best place to create such platform is the social media; currently, the social media has become the place where most people spend their time. The popularity of social sites such as Facebook, Twitter, and Google Plus is notShow MoreRelatedManagement Functions And Functions Of Management1381 Words   |  6 PagesTO MARKETING MANAGEMENT Earlier there was no difference between marketing and selling. But modern age is the age of globalization where marketing has a separate meaning than mere selling of goods and services. The term â€Å"marketing† means the process involved in matching the goods and services with the market and interacting thereof. Marketing is a social process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging goods and services of valueRead MoreRelationship between Marketing and Production Functions957 Words   |  4 Pages To satisfy customers and meet their expectations, organizations must collaborate between marketing and production functions. This close relationship between those two functions is very important for enhancing the performance of the organization. Moreover, a friendly communication will result from the cooperation between marketing and production functions. In return, this will fulfill customer needs and increase the organization profits. However, conflicts might arise between those two functionsRead MoreMarketing1322 Words   |  6 Pages[MARKETING TODAY] January 24, 2011 True-False - Terminology/Concept 1. Marketing-related activities are limited to people called â€Å"marketers.† 2. 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Finance The finance function accomplishesall the activitiesRead MorePhysical Good Difference from Pure Service1089 Words   |  5 PagesProduct in marketing term has 2 combination tangible and intangible products. Product maybe a physical goods or service or combined of both. Product can be 100 percent emphasis on physical goods- cars, golf club, soft drink- to 100 percent emphasis on service- internet service provider, postal service. But we will call all of this as product. Good is physical thing, it can be seen and touched. You can try on fur coat or eat pat thai in street shop. A good is tangible. When you buy it, you ownRead MoreLogistics And Marketing : Friends Or Enemies?950 Words   |  4 PagesLogistics and Marketing – Friends or Enemies? The Recent acrimonious debate has focused on the argument of whether logistics and marketing is friend. Marketing is defined as the management processes of individuals and groups create the demand and meet the demand. (Kotler et al. 2013). Converse (1954) made a speech at twenty-sixth Boston Conference on distribution. He claims that the process of selling goods and the process of satisfying consumer’s needs is closely related to logistics. ChristopherRead MoreIs Service Marketing Different Form Product1442 Words   |  6 PagesCyrus Topic: MARKETING DEBATE—Is Service Marketing Different From Product Marketing? MARKETING DEBATE—Is Service Marketing Different From Product Marketing? Marketing is the process of communicating the value of a product or service to customers. In addition, marketing might sometimes be interpreted as the ability of selling products and services. As the term Marketing may replace Advertising it is the overall strategy and function of promoting a product or service to the customerRead MoreA Marketing objective is the aim in which a company or marketing strategy want to achieve in order1500 Words   |  6 PagesA Marketing objective is the aim in which a company or marketing strategy want to achieve in order to be successful within their business or market. Not having a marketing objective, could cause disorganization and could let other rival companies obtain you clientele/consumers. A marketing objective is to, analyze the market, being innovative; creating and producing new products and ideas and staying ahead of other competitors. Most marketing objectives for businesses are ‘SMART’, specific- theirRead MoreThe Contribut ion of Marketing1503 Words   |  7 PagesHOW DOES MARKETING CONTRIBUTE TO ECONOMIC EXPANSION? HOW CAN OUR MARKETING SYSTEM BE IMPROVED TO HELP US ACHIEVE STILL HIGHER LEVEL OF ECONOMIC ACTIVITY IN THE FUTURE Marketing is an economic process by which goods and services are exchanged between the producers and consumers and their values is determined in terms of money prices. In other words, marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies salesRead MoreValue Creation : A Competitive Advantage1555 Words   |  7 PagesValue creation is creating value for the customers who are using the products or services of the company and also creating value for the shareholders of the company. The components that can be used to determine the value creation per unit are the value to customer, price and cost of production. If the prices of thee product or service is raised, then it automatically increases the value of that product and thereby there is a competitive advantage over other companies by generating much profit. Competitive